In a world of personal branding and image cultivation, your book is an accessory and it says as much about you as your choice of clothing or footwear or bag. Cue for pearl-clutching cries of is this what literature’s come to? Not in the slightest. Because, dear friends, many who painfully came of age in the decade in which there were only three television channels will recognise this phenomenon. Yup, we too had Performative Reading!